MANAGING EURO 2024 SUCCESS
- info050487
- May 22, 2024
- 1 min read
The 2024 UEFA European Championship presents a significant chance for pubs to draw in customers eager to watch live matches in an inviting atmosphere. The event kicks off on the 14th of June and reaches its peak with the final on the 14th of July.
If you're considering broadcasting the Euro 2024 games at your pub this summer, you might already have measures in place to handle potential issues. For those who don't, guidance and assistance are available.
The BBPA, along with UKHospitality, the British Institute of Innkeeping (BII), the Local Government Association, and the National Police Chiefs' Council, have developed a guide designed to encourage collaboration among licensing authorities, the licensed trade, and the police to ensure a secure and triumphant tournament. This initiative also has the backing of the Institute of Licensing, National Pubwatch, Best Bar None, and the National Association of Licensing Enforcement Officers (NALEO).
View the Guide here
National Pubwatch produced a short film called Showing live sports in your pub or bar. which licensees might find helpful. The film can be seen below.
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